The Perkolator Story
The Perkolator was conceived in early 1995 with the first issue being distributed to the Huntsville/North Muskoka area in August of that year. The concept was to give people a publication to read as they relaxed in their favourite restaurant or coffee shop, while at the same time providing area business’s with a unique advertising opportunity. We chose the three column 11”x 17” because it allowed just the right amount of reading material for the average coffee shop visit, along with ease of handling for the reader sitting at the table. Another consideeration was to develop a system that could be easily operated as a Home Based Business. This has opened up an opportunity for local entrepreneurs to build their own business.
The Perkolator was the first publication of it’s kind to provide it’s readers with a positive, uplifting message aimed at increasing their confidence, selfesteem and motivation, combined with trivia, amusing stories and interesting facts. Hence our tag line:
News To “Perk” You Up
The Huntsville edition was quickly followed by the Orillia edition. Then by Gravenhurst & Bracebridge. Since then we have expanded to include Peterborough, Bridgenorth, North Bay & Callander. In 2013 we launched a full colour, Muskoka Monthly edition that is mailed to 2000 business’s across Muskoka, plus being distributed to over 100 locations throughout the region.
This free, upbeat publication, that some say is not only entertaining but ‘addictive’, has continued to grow in popularity over the years. What started out being distributed in about 28 locations with approximately 500 readers, can now be found in about 400 locations from Orilla, Peterborough in the South to North Bay & Callander in the north.
Readers of this popular publication come from every demographic and income group. They all eagerly await each weekly publication in growing numbers. We now estimate there to be 80,000 readers each week. Making the Perkolator truly……………. The Paper EVERYONE Reads!